The provision of a corporate identity or any campaign associated with a target market’s code of reference is only achievable by an accurate alignment to a contextualized and acknowledged [understood] set of references. Once established, this insight, a working resource can be employed to define a clear analytical reading of an existing or emerging markets. And such process is the foundation to essential and efficient business practice. The proposed strategy must be considered as a process which dovetails with any established design practice, a filter through which existing ideas and connections will be passed to facilitate an appropriate and efficient formal language. A method which tests ideas against client demand and creates a matrix of references and vocabulary necessary to explain conceptual positioning and insight. A clear understanding of product associated cultural resource is necessary, however, for such references to be exploited fully analytical methods will operate in parallel to the established design method, framed with respect to recognized codes, notably, form, colour, font and associated cultural reference. Essentially, the process is all about language with targeted vocabulary specific to dialogue with market. To draw a parallel, in the same manner, the vocabulary copy is status specific and is employed to convince potential consumers with a specific and engineered message. Ideally, what can be explored where I feel i can give your company an edge and to explain the potential benefits to prospective clients, in terms of facilitating efficient communication, tuning future campaigns to align accurately with any targeted aspirational frame.